Jennifer Aniston’s haircare brand has arrived!

Even as a zillennial who hasn’t watched a single episode of Friends Until Adulthood, I remember the first time I asked for “The Rachel” in my hair salon. It was probably a Great Clip in the middle of the Ohio boonies, but damn it, I wanted those gorgeous layers, perfect caramel highlights, and the shine that you can assume is from being healthy. And I’ll be honest, no salon could ever do it right. It wasn’t until the day it seemed that my “Rachel” dreams could come true: Jennifer Aniston’s long-awaited hair care line.

Who is Jennifer Aniston?

Jennifer Aniston is one of the most beloved celebrities of our time, regardless of whether you grew up watching Friends or catching her on The Morning Show now. We’ve had a glimpse of her wellness and self-care routine for the past few years, but her highly sought-after beauty secrets aren’t as widely available. It’s no wonder the copied version of her famous haircut never looked like the original. Jen’s arrival in the beauty space marks an exciting era in the highly saturated market for celebrity beauty brands, but LolaVie (and Jen herself) isn’t your ordinary celebrity brand. Here we break down the brand, products, and where to buy them.

What is LolaVie by Jennifer Aniston?

Aniston’s very first brand, whatever it was, focused on clean ingredients, no surprises. Jen’s approach to beauty isn’t just about looking beautiful. It focuses on developing science-backed products with proven ingredients, without compromising its values. That’s why LolaVie is certified cruelty-free and Leaping Bunny is one of the largest and most trusted certifications in cruelty-free beauty.

Based on the first product (more info below), we have a good idea of how the rest of the brand will go: the packaging is sleek, minimal, neutral, and eco-friendly, made with recycled materials whenever possible. It totally matches Jen’s vibe: sophisticated, clean, and no-frills.

Jen’s nickname – Lola – being part of the brand name is the first glimpse of the personal touch she has put into every part of this line.

The Glossing Lolavie Detangler is the first product in the line, and the website says they will only release one product at a time, maintaining the brand ethos that LolaVie is intentional and thoughtful about every product.

This lightweight spray claims to detangle, prepare for heat styling, add shine and softness, and protect against heat damage, thanks to the use of chia seeds and bamboo oil. LolaVie focused on the most natural ingredients but made sure it all comes back to effectiveness in the end too, resulting in a formula free of silicones, sulfates (SLS/SLES), parabens, gluten, and phthalates.